McDonald’s Canada explores the intersection of software development and digital culture in this case study film. The project documents the technical process behind a gaming-centric initiative, highlighting the work of programmers engaged in real-time software development.
Produced by Septième, the commercial uses a documentary-style approach to capture the focused environment of the development team. The film cuts between interface-heavy screen recordings and live-action captures of developers, maintaining a clean aesthetic that frames the coding process within the broader context of the video games industry.
