McDonald's Canada: Eat the Code Case Study
Brand
Date
Jun 2025
Description
McDonald’s Canada explores the intersection of software development and digital culture in this case study film. The project documents the technical process behind a gaming-centric initiative, highlighting the work of programmers engaged in real-time software development. Produced by Septième, the commercial uses a documentary-style approach to capture the focused environment of the development team. The film cuts between interface-heavy screen recordings and live-action captures of developers, maintaining a clean aesthetic that frames the coding process within the broader context of the video games industry.
Style
Documentary, Horizontal, Commercial, Clean
Industries
Context
Brand Film / Corporate Video
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