Maison Margiela

Sep 2026

Maison Margiela’s Anonymity campaign explores the intersection of identity and concealment within luxury fashion. Directed and photographed by Thibaut Grevet, with creative direction by Glenn Martens, the series channels a surreal, editorial aesthetic that plays with obscured figures and high-contrast environments. The project features talent Rebecca Hall, placed alongside masked companions in stark, atmospheric settings. The visuals utilise hard light and chiaroscuro techniques to heighten the interplay between the intricate textures of the garments—ranging from sheer, draped gowns to structured coats—and their surrounding architecture.

Editorial, Surreal, Moody, Vertical

Luxury Fashion Houses

Advertising Campaign