Maison Margiela

Sep 2026

Maison Margiela’s Anonymity project explores the tension between identity and concealment within the luxury fashion sector. Creative director Glenn Martens and director/photographer Thibaut Grevet construct a series of editorial images that lean into surreal and cinematic aesthetics, often utilizing hard light and chiaroscuro techniques to heighten the sense of mystery. Featuring actor Rebecca Hall, the visuals move between stark, night-time outdoor settings and rich, interior environments. The styling prioritizes tactile textures and draped silhouettes, with recurring motifs of obscured faces and intricate masks that anchor the project's focus on anonymity.

Editorial, Moody, Vertical

Luxury Fashion Houses

Advertising Campaign