Maison Margiela

Nov 2025

Maison Margiela presents its Holiday campaign, a series of portraits that lean into surreal and editorial aesthetics. Captured by photographer Frank Lebon, the imagery features subjects shrouded in sheer veils and layered, deconstructed garments, set against a backdrop of industrial fans and kinetic paper fragments. The project features fashion editing by Robbie Spencer and design work by Glenn Martens. Technical execution utilizes high-speed freeze and chiaroscuro lighting to emphasize the textures of the apparel, ranging from structured tailoring to translucent textiles. The campaign also features hair styling by Tom Wright and makeup artistry by Thierry Do Nascimento, with casting direction by Anita Bitton.

Editorial, Vertical

Luxury Fashion Houses

Advertising Campaign