Maison Margiela: Maison Margiela Holiday

Nov 2025

Maison Margiela presents a Holiday campaign that captures the brand’s avant-garde approach through a series of editorial portraits. Photographed by Frank Lebon, the work features an interplay of industrial elements and refined tailoring, utilising high-speed photography to freeze paper fragments and glitter in motion across a reflective studio floor. The imagery, shaped by fashion editor Robbie Spencer and designer Glenn Martens, highlights layered silhouettes ranging from deconstructed blazers to sheer fabric veils. The aesthetic leans into a surreal, monochrome atmosphere with hard and soft lighting techniques that define the textured garments and accessories. Casting by Anita Bitton, with hair by Tom Wright and makeup by Thierry Do Nascimento, completes the production.

Editorial, Vertical

Advertising Campaign