Maison Margiela: Fall 2026 Ad Campaign

Sep 2026

The Maison Margiela Fall 2026 'ANONYMITY' advertising campaign, overseen by Creative Director Glenn Martens, explores a synthesis of sculptural form and obscured identity. Photographed by Thibaut Grevet, the series leans into a moody, high-contrast aesthetic that bridges static still-life product imagery with surreal narrative portraits. The campaign features actor Rebecca Hall alongside figures shrouded in intricate, textured head coverings and metallic masks. These compositions utilize hard direct flash and dramatic chiaroscuro lighting against eclectic backdrops—ranging from warm wood-paneled interiors to rain-drenched streets. Styling by Ursina Gysi prioritizes tactile layers and structural silhouettes, further accented by sleek hair by Tom Wright and luminous makeup by Lucia Pica.

Vertical, Commercial

Advertising Campaign