Maison Margiela
Fall 2026 Ad Campaign
Sep 2026
The Maison Margiela Fall 2026 campaign, titled 'ANONYMITY,' explores the tension between identity and concealment. Under the creative direction of Glenn Martens, the visuals lean into a moody and surreal aesthetic, often employing hard, direct flash lighting to create high-contrast shadows against varied architectural surfaces like wood paneling, stone, and marble. Photographer and director Thibaut Grevet captures a blend of tactile product stills and atmospheric portraiture. The campaign features actor Rebecca Hall, whose presence is juxtaposed with figures wearing elaborate, full-face sculptural masks and textured head coverings. Styled by Ursina Gysi with hair by Tom Wright and makeup by Lucia Pica, the collection highlights signature house elements, including the 5AC handbag, Link Bag, and the iconic four white stitches, framed within both domestic interiors and stark nighttime environments.
Vertical, Commercial
Luxury Fashion Houses
Advertising Campaign
