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·'Artisanal' Fall 2025 Ad Campaign

Model wearing a translucent floral-patterned vinyl coat and matching headpiece by Maison Margiela.

Model wearing a black tank top and denim jeans with a textured bright green headpiece in an outdoor setting

Model wearing a sheer face veil, heavy jewelled choker, and structured neutral dress for Maison Margiela Artisanal campaign

Model standing centrally wearing a translucent plastic structured gown against a collaged grey wall and checkerboard floor

Model wearing an ornate patterned coat and beaded headpiece against a white seamless background

Model wearing a heavily embellished beaded mask and draped grey gown standing against a collage backdrop

Six models in avant-garde sculptural garments and face coverings standing against a paper-tiled wall

Model wearing a veiled hooded gown with sculptural lines standing against a textured paper collage wall.

Model wearing dark textured leather coat and matching headpiece against white backdrop with Maison Margiela typography

Model wearing a shimmering metallic gold sculptural gown standing against a collaged backdrop in an ad campaign

Model in a white gown and textured floral head covering against a neutral background for Maison Margiela Artisanal 2025.

Delicate white lace fabric pattern layered beneath a translucent surface with soft brown tones.

Model wearing a heavily embellished crystal mask and floral gown by Maison Margiela, captured by Arnaud Lajeunie.

Model draped in beige fabric with face covered standing in front of a draped backdrop for Maison Margiela Artisanal Fall 2025 campaign

Layered translucent textile art piece with sketched figure details and a yellow sticky note

Model wearing a sculpted mask and patterned leather jacket with a long white skirt for Maison Margiela Artisanal campaign

Model in sheer blue gown covered in translucent material on a wooden balcony with the Eiffel Tower in the background

Model wearing a dark skirt and ornate textured top standing on white stairs next to a balcony overlooking a city.

Model wearing a layered pink ruffled couture gown against a minimalist white background for Maison Margiela Artisanal Fall 2025 campaign.

Maison Margiela 'Artisanal' Fall 2025 Ad Campaign 2025

About

For the Maison Margiela Artisanal Fall 2025 ad campaign, creative director Glenn Martens orchestrates a profound exploration of identity, materiality, and the tension between art and utility. Shot by photographer Arnaud Lajeunie, this fashion editorial channels an avant-garde spirit through a series of surreal, highly textural compositions that challenge the viewer’s perception of the human form. Models, including Abény Nhial and Balat Pal, serve as living sculptures, their features consistently obscured by elaborate masks, intricate lace veils, and shimmering plastic head coverings. The execution relies heavily on a dynamic live-action technique, juxtaposing sharp, editorial minimalism against the raw, industrial aesthetic of layered paper collages and atelier-style backdrops. Through the expert eye of stylist Olivier Rizzo, the collection’s reliance on synthetic materials—like crinkled plastic and sheer, translucent fabrics—is elevated, creating an ethereal, futuristic silhouette that feels both grounded and otherworldly. By weaving together macro shots of artisanal embroidery and sweeping cinematic wide frames, the campaign leans into the house’s legacy of deconstruction. The imagery achieves a rare, dreamlike fluidity, utilizing natural light and studio strobe lighting to emphasize the ornate details of the garments while maintaining a cohesive, high-fashion narrative that feels uniquely Margiela.