Lancôme: LANCÔME HYDRA ZEN CRÈME DE JOUR
Brand
Date
Jan 2024
Description
Lancôme presents the campaign for Hydra Zen Crème de Jour, a beauty series centered on the skincare product’s hydration properties. Captured by photographer Florian Sommet, the imagery features model Chelsey Weimar in a set of clean, minimalist portraits. The project leans into a bright commercial aesthetic, utilizing soft lighting to emphasize natural radiance and skin texture. The composition remains consistent across the series, framing the subject against a seamless white background to maintain a polished look. Typographic elements are incorporated into the visual flow to highlight product benefits.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.