Lancôme
LANCÔME HYDRA ZEN CRÈME DE JOUR
Brand
Date
Jan 2024
Description
Lancôme presents the Hydra Zen Crème de Jour campaign, a series of beauty portraits featuring model Chelsey Weimar. Captured by photographer Florian Sommet, the imagery focuses on the product's hydrating benefits through a clean, commercial lens. The project leans into a minimalist aesthetic, utilizing soft, diffused lighting to emphasize skin texture and radiance. Each shot is composed against a white backdrop, maintaining a polished visual consistency across the campaign.
Style
Vertical, Commercial, Clean, Polished
Techniques
Soft Light
Industries
Skincare
Color
Pure White
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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