Lancôme: Skin Idôle 3 Serum SuperTint
Brand
Date
Sep 2025
Description
Lancôme introduces the Skin Idôle 3 Serum SuperTint through a beauty commercial that centers on the product's unique formulation. The film balances macro product cinematography with application sequences, showcasing the fluid consistency of the serum against a minimalist white backdrop. Developed by Publicis Luxe, the production combines live-action technique with 3D render and CGI elements to highlight the applicator and product texture. Post-production and VFX were handled by D-Factory, while Prodigious Paris provided the sound design for the campaign.
Style
Horizontal, Commercial, Clean
Techniques
3D render / CGI
Industries
Color
Beige
Camel
Background
White Seamless
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.