Lancôme

Oct 2025

The Lancôme Happy Birthday campaign is a series of commercial beauty portraits defined by a clean, high-end aesthetic. Captured against minimal white seamless backdrops, the visuals focus on detailed cosmetic application and individual styling, ranging from soft, natural looks to bold graphic eyeliner and vibrant lip colors. The project utilizes consistent studio beauty light to highlight product packaging and skin texture. Photographer Irina Shestakova and fashion editor and stylist Steven Doan lead the creative direction for the series. The campaign features a diverse cast of models interacting with key items, including skincare serums, mascara, and lip gloss, through a polished and playful lens.