Lancôme: HAPPY BIRTHDAY CAMPAIGN

Oct 2025

The Lancôme Happy Birthday campaign presents a series of clean, high-end beauty portraits that highlight the brand's expansive cosmetic and skincare range. Shot against a crisp, white seamless background, the collection focuses on detailed skin texture and professional makeup application, utilising soft, even studio beauty lighting to maintain a polished commercial aesthetic. Photographed by Irina Shestakova with fashion editing and styling by Steven Doan, the imagery features a diverse cast of talent in playful, candid poses. Each portrait leans into a minimal, bright style, showcasing vibrant makeup techniques—from graphic winged eyeliner to glossy lip finishes—while integrating product-led shots that spotlight specific packaging details.