For the Lancôme Absolue Spring 2025 campaign, photographer Ben Fourmi captures a series of beauty portraits featuring model Hana Jirickova. The imagery leans into a refined, commercial aesthetic, defined by polished compositions and warm, luminous light that accentuates skin texture.
Makeup artist Amelie Moutia highlights these features through a clean, intentional application, framing the subject in tight, vertical portraits. The campaign establishes a consistent visual language across both still and video assets.
