Lancôme: Mother's Day
Brand
Date
Jun 2025
Description
Lancôme celebrates Mother's Day with a commercial spot centered on actress Julia Roberts. The campaign leans into a celebratory aesthetic, blending live-action technique with layered VFX to create an uplifting mood. The film transitions from scenes of children in a lush, green outdoor setting to a bright, minimalist studio environment. Julia Roberts appears against a soft pink backdrop, framed by floating abstract floral graphics and petals. Production was handled by LGN FILMS with creative input from Publicis Luxe, featuring dynamic camera movements and close-ups that emphasize the fragrance product.
Style
Vertical, Commercial, Clean
Techniques
VFX / visual effects
Industries
Color
Pure White
Jet Black
Background
Gradient
Context
TVC / TV Commercial
Associated creatives
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