Lancôme: Juicy Tubes x Aya Nakamura
Brand
Date
Sep 2025
Description
Lancôme collaborates with singer Aya Nakamura for this commercial campaign promoting the Juicy Tubes lip gloss range. The creative direction, led by Publicis Luxe, places Nakamura in a sepia-toned cafe setting that highlights the product through intimate, lifestyle-focused visuals. The spot features a live-action technique with warm lighting and a refined color grade that complements the aesthetic of the cafe props. Production was handled by HENRY, with additional support from Prodigious Paris on sound and PAUME for post-production and VFX.
Style
Vertical, Commercial, Warm
Industries
Color
Chocolate
Pure White
Background
Café
Context
TVC / TV Commercial
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