Lancôme

Jul 2026

Lancôme leans into a high-energy, nostalgic aesthetic for its Spring 2026 ad campaign, masterfully bridging the gap between luxury beauty and retro pop culture. Captured through the lens of photographer Carlijn Jacobs, the series features singer and actress Olivia Rodrigo as the face of the collection, perfectly embodying a modern, youthful sophistication. The campaign utilizes editorial and lifestyle photography techniques to ground the brand in a vibrant, sun-drenched narrative that feels both timeless and distinctly contemporary. By juxtaposing bright, saturated magenta backdrops with the serene, coastal blues of a poolside setting, the visuals evoke a mid-century-inspired charm that is elevated by the sharp, editorial minimalism of the styling. The use of natural light and high-key lighting ensures that the skin tones remain the hero of every frame, while the creative inclusion of kitschy, tech-forward props like portable cassette players adds a playful, tactile dimension to the commercial narrative. This balance of studio-lit precision and relaxed, outdoor lifestyle imagery solidifies the campaign as a masterclass in modern beauty branding. Every frame, from the close-up portraits showcasing vibrant lip colors to the poised, symmetrical compositions, reflects a cohesive vision that feels refreshingly authentic. The synergy between Rodrigo’s poised demeanor and the carefully curated color palette results in a campaign that feels as sun-drenched and hopeful as the season it celebrates.

Editorial, Lifestyle, Commercial

Natural light

Cosmetics, Beauty