Lancôme
Celebrate The Holidays with Julia Roberts, Isabelle Rossellini, Aya Nakamura & Ni Ni
Brand
Date
Oct 2025
Description
Lancôme gathers its global ambassadors for a cinematic holiday campaign set against a backdrop of snowy mountain landscapes. The narrative follows Julia Roberts, Isabelle Rossellini, Aya Nakamura, and Ni Ni as they travel aboard a luxury vintage train, bridging the gap between high-end fashion and seasonal storytelling. Produced by Superprime Films with agency Publicis Luxe, the work utilizes a blend of live-action technique and CGI to detail the train's ornate, wood-panelled interiors. The production leans into a rich, cinematic aesthetic, contrasting warm cabin interiors with the cool-toned environment captured through sweeping exterior shots.
Style
Horizontal, Cinematic, Warm
Techniques
3D render / CGI
Industries
Fragrance
Color
Burgundy
Pure White
Background
Hotel Room
Context
TVC / TV Commercial
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