Lancôme
Lancôme Absolue The Fluid Foundation Celebrity Campaign
Brand
Date
Feb 2025
Description
Lancôme presents a new beauty campaign for Absolue The Fluid Foundation, featuring actress Jelly Lin in a series of polished portrait assets. Photographed by Shi Hui Jun, the visuals lean into a clean commercial aesthetic with a focus on luminous skin and subtle, natural makeup application. The project utilizes a warm, neutral peach gradient backdrop to highlight the luxury foundation packaging. These vertical portraits emphasize diffused beauty light, showcasing a high-end, editorial feel through minimalist styling and soft, even lighting.
Style
Vertical, Commercial, Warm, Clean
Techniques
Beauty Light
Color
Gold
Context
Advertising Campaign
Associated creatives
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