Lancôme: Lancôme Absolue The Fluid Foundation Celebrity Campaign
Brand
Date
Feb 2025
Description
Lancôme presents a celebrity campaign for their Absolue The Fluid Foundation featuring actor Jelly Lin. The series of portraits highlights the product through a clean commercial aesthetic, focusing on skin texture and luminous tones. Photographer Shi Hui Jun utilizes soft beauty light to create a polished look across the series. The imagery leans into a neutral, warm color palette, incorporating gold accents and minimalist styling to complement the luxury branding of the foundation.
Style
Vertical, Commercial, Warm, Clean
Techniques
Beauty Light
Color
Gold
Context
Advertising Campaign
Associated creatives
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