Lancôme
L'Absolu Rouge
Brand
ProjectL'Absolu Rouge
Date
Jan 2026
Description
Lancôme presents L'Absolu Rouge, a beauty commercial focusing on the vibrant color palette and application of the collection. The production channels a minimalist aesthetic, utilizing crisp lighting and a stark white backdrop to place the focus on the product pigments and textures. Developed in collaboration with Publicis Luxe, the project features dynamic live-action sequences that cycle through a range of lipstick shades. The visuals rely on a clean, polished presentation to highlight the product, incorporating deliberate prop placements and high-fashion styling to frame the cosmetic application.
Style
Horizontal, Commercial, Clean, Polished
Industries
Cosmetics
Color
Jet Black
Pure White
Scarlet
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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