Lancôme: L'Absolu Rouge
Brand
Date
Jan 2026
Description
Lancôme presents L'Absolu Rouge, a beauty commercial featuring a series of models showcasing the product's range of lipstick shades. Directed with a focus on high-fashion aesthetics, the project leans into clean, minimalist visuals to highlight pigment application and product detail. The execution relies on live-action techniques, set against a stark white background. With creative agency Publicis Luxe, the production features a high-energy sequence of shots paired with curated props, including red furniture and rotary phones, to provide a polished, rhythmic presentation of the cosmetics line.
Style
Horizontal, Commercial, Clean, Polished
Industries
Color
Jet Black
Pure White
Scarlet
Background
White Seamless
Context
TVC / TV Commercial
Associated creatives
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