Cotton On

Nov 2025

The Summer 2025 campaign for Cotton On captures a sun-drenched, coastal aesthetic through a collection of lifestyle and fashion editorial imagery. Photographed by Pepe Herreros, the series leans into the heat of the season, utilizing warm golden hour light to highlight candid, spontaneous moments on the beach. Models Alba Martin and Samuel Watson front the campaign, appearing in settings ranging from sandy shorelines to elevated coastal terraces. The execution favors a nostalgic, tactile approach, pairing denim and lightweight seasonal fabrics with organic details like seashells, water splashes, and accessories. Each shot emphasises natural skin textures and a relaxed, seaside atmosphere, maintaining a consistent focus on the warmth of the summer light.

Vertical, Warm

Natural light

High Street Fashion

Advertising Campaign