Cotton On: Summer 2025 Campaign

Nov 2025

The Summer 2025 campaign for Cotton On captures the essence of coastal living through a series of sun-drenched, editorial-style imagery. Photographed by Pepe Herreros, the campaign features models Alba Martin and Samuel Watson in a variety of candid, seaside settings that channel a relaxed and nostalgic atmosphere. The execution relies heavily on warm, golden hour light and natural outdoor settings, utilizing techniques such as high-speed action photography to capture dynamic water splashes against the backdrop of sandy beaches and ocean horizons. The aesthetic leans into a tactile, authentic feel with a focus on natural skin textures, summer tailoring, and eclectic accessories like seashells and floral motifs.

Vertical, Warm

Natural light

Advertising Campaign