Brand
ProjectSummer 2025 Campaign

Cotton On Summer 2025 Campaign 2025
Associated creatives
Tags
Description
Captured by Pepe Herreros, this campaign image for Cotton On features model Alba Martin standing on a sunny beach. The subject wears a sparkly blue halter top paired with dark denim shorts, posing in front of a large teal, yellow, and green striped beach umbrella. The natural lighting highlights the warm, sun-kissed atmosphere of the seaside setting, complemented by casual beachgoers and towels in the background.
Style
Editorial, Vertical, Warm, Nostalgic
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (50%)
Jet Black (50%)
Background
Sandy Beach
Context
Advertising Campaign