Cotton On Summer 2025 Campaign 2025

Description

A shirtless man stands with his back to the camera on a bright yellow lifeguard tower, wearing light denim shorts. The composition captures a sunny coastal setting with the calm blue ocean stretching out to the horizon in the background. Natural lighting illuminates the scene, casting soft shadows across the structure and highlighting the subject. The shot forms part of the Summer 2025 campaign for Cotton On, photographed by Pepe Herreros.

Style

Editorial, Vertical, Warm

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Ocean

Context

Advertising Campaign