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Brand
Cotton On
ProjectSummer 2025 Campaign
Extreme close-up beauty portrait of a woman with dark wavy hair touching her lower lip in warm sunlight.

Cotton On Summer 2025 Campaign 2025

Associated creatives

Pepe Herreros
Pepe HerrerosPhotographer
Alba Martin
Alba MartinModel
Samuel Watson
Samuel WatsonModel

Tags

woman touching lipwoman face close upbeauty portraitwavy dark hairdark brown hairbrunette hairnatural beauty

Description

An extreme close-up beauty shot captured by photographer Pepe Herreros for the Cotton On Summer 2025 Campaign. Model Alba Martin is framed tightly with loose, textured dark waves falling around her face as she gently touches her lip. Warm, direct sunlight washes over her skin, accentuating natural skin texture, full lips, and dark eyes.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (30%)

Context

Advertising Campaign