Cotton On
Bailey Smith
Brand
ProjectBailey Smith
Date
Jan 2025
Description
Cotton On presents a series of fashion campaign portraits featuring athlete Bailey Smith. Shot by photographer Rob Tennent, the project focuses on a candid and relaxed aesthetic, capturing Smith in various high street fashion looks and athletic wear against clean studio backgrounds. The imagery leans into a raw, editorial feel through the use of analogue film and flash photography. Production was led by Mia Buckley, with hair styling provided by Lee Machin.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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