Man with back tattoos pulling off a white t-shirt against a plain background for Cotton On

Shirtless man with long blonde hair and moustache wearing light grey sweatpants standing against a teal wall

Shirtless man with long blonde hair and mustache adjusting baggy blue denim jeans with branded waistband

Blonde man pulling on light blue jeans while wearing branded grey underwear in a candid backstage studio shot.

Portrait of a man with long blond hair and a mustache smiling while leaning on a white surface.

Portrait of a shirtless man with long blonde hair and a mustache holding denim against a teal background for Cotton On

Cotton On Bailey Smith 2025

About

This fashion campaign for Cotton On features athlete Bailey Smith in a series of portraits. Photographed by Rob Tennent, the project focuses on candid, high-energy moments that lean into raw, editorial aesthetics. The imagery utilizes a mix of natural light and direct flash to capture textures, set against both neutral white and bold teal backgrounds. With hair styling by Lee Machin and production by Mia Buckley, the session captures a relaxed, commercial sensibility across a variety of studio environments. The series features an analogue / film aesthetic, with some frames incorporating a grainy finish to emphasize a raw, backstage feel. The compositions highlight relaxed denim and apparel, maintaining a clean visual focus throughout the campaign.