Cotton On: Bailey Smith

Jan 2025

This fashion campaign for Cotton On features athlete Bailey Smith in a series of portraits. Photographed by Rob Tennent, the project focuses on candid, high-energy moments that lean into raw, editorial aesthetics. The imagery utilizes a mix of natural light and direct flash to capture textures, set against both neutral white and bold teal backgrounds. With hair styling by Lee Machin and production by Mia Buckley, the session captures a relaxed, commercial sensibility across a variety of studio environments. The series features an analogue / film aesthetic, with some frames incorporating a grainy finish to emphasize a raw, backstage feel. The compositions highlight relaxed denim and apparel, maintaining a clean visual focus throughout the campaign.

Editorial, Vertical, Clean

Natural light

White Seamless

Advertising Campaign