Brand
ProjectSummer 2025 Campaign

Cotton On Summer 2025 Campaign 2025
Associated creatives
Tags
Description
Model Samuel Watson poses on an elevated concrete and stone coastal platform during golden hour light for the Cotton On Summer 2025 campaign. He is dressed in a relaxed dusty blue sleeveless top paired with pleated wide-leg off-white trousers, black slide sandals, a delicate silver pendant necklace, and carries a woven straw tote bag by his side. Behind him, calm open ocean water extends to a soft, haze-filled horizon under a clear sky. The warm directional sunlight casts soft shadows across the warm-toned stone terrace, highlighting the loose summer tailoring and natural textures.
Style
Vertical, Commercial, Warm, Golden Hour
Techniques
Natural light
Industries
High Street Fashion
Color
Off-White (50%)
Petrol Blue (40%)
Background
Rocky Coast
Context
Advertising Campaign