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Model Samuel Watson standing on a stone coastal ledge wearing a blue sleeveless top and white wide-leg trousers while holding a woven bag.

Cotton On Summer 2025 Campaign 2025

About

Model Samuel Watson poses on an elevated concrete and stone coastal platform during golden hour light for the Cotton On Summer 2025 campaign. He is dressed in a relaxed dusty blue sleeveless top paired with pleated wide-leg off-white trousers, black slide sandals, a delicate silver pendant necklace, and carries a woven straw tote bag by his side. Behind him, calm open ocean water extends to a soft, haze-filled horizon under a clear sky. The warm directional sunlight casts soft shadows across the warm-toned stone terrace, highlighting the loose summer tailoring and natural textures.

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Background

Rocky Coast

Context

Advertising Campaign