Cotton On Summer 2025 Campaign 2025

Description

Captured by photographer Pepe Herreros, this campaign image for the Cotton On Summer 2025 Campaign features model Samuel Watson posing outdoors on a sandy beach. The male subject stands centrally framed against a dramatic, stacked pile of brightly colored red, yellow, and green kayaks with palm trees and buildings visible in the distance. He wears a short-sleeved white athletic jersey with red lettering and the number 36, dark denim shorts, and white socks with dark shoes, with his hands raised to touch his hair. The scene is bathed in warm natural sunlight, creating a relaxed, coastal atmosphere.

Style

Lifestyle, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign, Lookbook