Brand
ProjectSummer 2025 Campaign

Cotton On Summer 2025 Campaign 2025
Associated creatives
Tags
Description
This close-up photograph for Cotton On's Summer 2025 campaign, captured by photographer Pepe Herreros, focuses on the midsection of a model wearing dark blue denim shorts. Several seashells and a small red starfish are arranged across the skin of the torso, catching warm natural light. The sandy beach background provides a natural outdoor texture that complements the summer styling. The composition is intimate and sun-drenched, emphasizing tactile details and beachside themes.
Style
Editorial, Vertical, Warm, Golden Hour
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Navy (50%)
Crimson (10%)
Cream (40%)
Background
Sandy Beach
Context
Advertising Campaign