Pull & Bear

Aug 2026

Pull & Bear invites us to linger in the bittersweet transition of the season with their latest high street fashion campaign, Last Days of Summer. Photographed by David Gomez Maestre, the editorial captures the transient, golden-hued beauty of a coastal escape, perfectly encapsulating the mood of late August. Through a masterclass in natural light, the series leans into an aesthetic that feels both raw and curated, oscillating between the ethereal glow of soft cinematic lighting and the sharp, architectural contrast of hard light against rugged sandstone and weathered wood. Stylist María Vernetta curates a wardrobe of monochromatic essentials, from ribbed cotton tanks to shimmering sequin minis, allowing model Alba Martin to embody a relaxed, sun-drenched narrative that avoids the clutter of over-styling. By utilizing live-action technique and a clean, minimalist approach, the project avoids the pitfalls of generic seasonal retail advertising, instead opting for a nuanced study of texture and shadow. The result is a series that feels authentic rather than constructed, using the Mediterranean landscape as a canvas for a collection that prioritizes ease. By anchoring the imagery in these quiet, reflective moments, the campaign creates a compelling dialogue between the model and the environment, successfully positioning the brand within an elevated, lifestyle-driven context that resonates long after the heat of the season has faded.

Editorial, Lifestyle

Natural light

High Street Fashion, Fashion