Cotton On
Summer 25 NH Campaign
Apr 2025
The Summer 25 NH campaign for Cotton On frames the high street fashion brand through a sun-drenched, coastal lens. Captured by photographer Simon Lekias, the visuals lean into a relaxed, effortless aesthetic defined by lifestyle portraiture and resort-ready casual wear. Technically grounded in natural light and warm, golden hour tones, the series emphasises texture through a mix of clean commercial captures and nuanced analogue film photography. The styling, managed by hair stylist Kyye and make-up artist Aimie Fiebig, complements the tropical backdrop, highlighting sun-kissed skin and seasonal apparel such as knit bikinis, graphic tees, and patterned swim shorts.
Lifestyle, Vertical, Warm
Natural light
High Street Fashion
Sandy Beach
Advertising Campaign
