Cotton On: Summer 25 NH Campaign

Apr 2025

Cotton On channels a relaxed coastal aesthetic for its Summer 25 NH campaign, leaning into the ease of warm-weather living. Photographed by Simon Lekias, the imagery highlights a contemporary resort wear collection through candid lifestyle portraiture and editorial styling. The project captures a sun-drenched atmosphere across a series of beachside environments, utilizing natural light to emphasise soft textures and sun-kissed skin tones. With hair styling by Kyye and make-up by Aimie Fiebig, the production balances casual fashion staples with a laid-back, vacation-ready mood. Techniques such as analogue film and clean, bright compositions are employed throughout the shoot, grounding the collection in a nostalgic, summer-focused visual identity.

Lifestyle, Vertical, Warm

Natural light

Sandy Beach

Advertising Campaign