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Cotton On: Cotton On Body

Date

Jan 2024

Description

Cotton On Body presents a high street fashion campaign focusing on modern, athletic-inspired silhouettes. Photographed by Simon Lekias, the imagery leans into a clean, editorial aesthetic defined by neutral studio backdrops and consistent, soft natural light. Creative direction from Lill Jenner ties the series together, emphasizing a playful, sporty layering of jerseys, knitwear, and quilted outerwear. The production features technical hair styling by Joel Forman and makeup by Amie Fiebig to complement the coordinated, monochromatic sportswear looks.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Color
Pure White
Background

White Seamless

Context

Advertising Campaign, Lookbook

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