Cotton On
Cotton On Body
Brand
ProjectCotton On Body
Date
Jan 2024
Description
Cotton On Body presents a high street fashion campaign defined by a clean, editorial aesthetic. Captured by photographer Simon Lekias, the imagery utilizes natural light and neutral studio backdrops to highlight the seasonal activewear collection. The series features creative direction by Lill Jenner, focusing on layered sportswear silhouettes and monochromatic styling. The production incorporates dynamic hair styling by Joel Forman and make-up by Amie Fiebig to complement the coordinated athletic apparel.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Pure White
Background
White Seamless
Context
Advertising Campaign, Lookbook
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