Cotton On Summer 2025 Campaign 2025

Description

A warm, sunlit campaign photograph for Cotton On's Summer 2025 Campaign, captured by photographer Pepe Herreros. Model Alba Martin kneels on the sand along the shoreline, holding a dark glass soda bottle to her lips. She wears a lightweight, cream-colored mini slip dress decorated with a soft pastel floral pattern and delicate lace trim. In the background, calm ocean water extends toward a pale horizon under gentle golden hour light.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

High Street Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign