Brand
ProjectSummer 2025 Campaign

Cotton On Summer 2025 Campaign 2025
Associated creatives
Tags
Description
This photograph from the Cotton On Summer 2025 campaign, captured by photographer Pepe Herreros, features a shirtless male model viewed from behind against an ocean background. The model is wearing dark denim jeans with his hands tucked into the back pockets and a white sports towel draped over his shoulder. The warm lighting highlights the scene with a natural aesthetic, showcasing clean framing and crisp textural details.
Style
Editorial, Vertical, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
High Street Fashion
Color
Denim (50%)
Pure White (30%)
Background
Ocean
Context
Advertising Campaign