Ralph Lauren: Anthem

Brand

Date

Sep 2026

Description

Ralph Lauren presents 'Anthem', a cinematic brand film that explores the intersections of heritage and the natural world. The project utilizes live-action technique and drone footage to capture sweeping aerial perspectives of rugged mountain ranges and tranquil lakes, balanced by intimate, grounded character vignettes. Guided by a contemplative pace, the film leans into warm, atmospheric visuals rendered in rich earth tones. Natural light plays a central role in framing moments of quiet activity, from riverside scenes to quiet portraiture, emphasizing a connection to the outdoors. The project features musical oversight and sound design by MAS-Music and Strategy, with music supervision from Gabe McDonough, Nora Dabdoub, and Lisa McGuire.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light, Drone footage

Industries

Luxury Fashion Houses

Color

Chocolate

Charcoal

Beige

Background

Sandy Beach