Ralph Lauren presents 'Anthem', a cinematic brand film that explores the intersections of heritage and the natural world. The project utilizes live-action technique and drone footage to capture sweeping aerial perspectives of rugged mountain ranges and tranquil lakes, balanced by intimate, grounded character vignettes.
Guided by a contemplative pace, the film leans into warm, atmospheric visuals rendered in rich earth tones. Natural light plays a central role in framing moments of quiet activity, from riverside scenes to quiet portraiture, emphasizing a connection to the outdoors. The project features musical oversight and sound design by MAS-Music and Strategy, with music supervision from Gabe McDonough, Nora Dabdoub, and Lisa McGuire.
