Ralph Lauren presents their Fall/Holiday 2026 campaign, a cinematic film that explores a rugged, alpine landscape through the lens of diverse group interactions and quiet individual portraits. Directed by Diana Kunst, the production balances formal evening wear with heavy, textural outerwear pieces like shearling coats and plaid blazers.
Director of Photography Philippe Le Sourd employs a deliberate approach to natural lighting, leaning into a grainy, analogue film aesthetic that heightens the nostalgic quality of the production. The sequence moves between expansive woodland vistas and intimate moments, including a scene of a child playing a piano against a backdrop of falling snow.
