Nike
Play With Fire
Brand
ProjectPlay With Fire
Date
Sep 2026
Description
Nike’s 'Play With Fire' campaign features a cinematic commercial spot directed by Arno Salters and shot by cinematographer Kai Saul. The film captures athlete Carlos Alcaraz on an indoor tennis court, accompanied by artist Travis Scott, who appears in the umpire chair. The production leans into a moody aesthetic, utilizing low-key lighting and chiaroscuro techniques to heighten the atmosphere. This live-action work was produced by Iconoclast TV with creative development led by agency Wieden+Kennedy Portland.
Style
Vertical, Commercial, Moody, Cool
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Taupe
Pure White
Context
Advertising Campaign
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