Nike’s 'Play With Fire' campaign features a cinematic commercial spot directed by Arno Salters and shot by cinematographer Kai Saul. The film captures athlete Carlos Alcaraz on an indoor tennis court, accompanied by artist Travis Scott, who appears in the umpire chair.
The production leans into a moody aesthetic, utilizing low-key lighting and chiaroscuro techniques to heighten the atmosphere. This live-action work was produced by Iconoclast TV with creative development led by agency Wieden+Kennedy Portland.
