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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Pair of brown slingback heels resting on a textured sand dune background for Ferragamo Pre-Fall 2024 campaign.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

brown slingback heelsbrown heelsslingback heelsheelsbrown shoesshoestextured shoesmetallic heelpointed toe shoes

Description

This commercial image for the Ferragamo Pre-Fall 2024 ad campaign features a pair of textured brown slingback heels resting diagonally on a natural sand dune background. The shoes display a pointed toe design and a distinctive metallic heel detail, photographed from an overhead angle by Harley Weir with styling by Lotta Volkova under the creative direction of Maximilian Davis and Ferdinando Verderi. The composition emphasizes natural earth tones, granular sand textures, and minimalist luxury product placement.

Style

Vertical, Commercial, Earthy, Clean

Industries

Footwear

Color

Caramel (100%)

Background

Sand Dunes

Context

Advertising Campaign