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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Ferragamo canvas tote bag with black leather handle resting on sand dune against plain background

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

ferragamo canvas tote bagcanvas tote bagtote bagferragamo bagcanvas bagblack leather handleleather handle

Description

This product image from the Ferragamo Pre-Fall 2024 ad campaign features a structured canvas tote bag with vertical black stripes and prominent FERRAGAMO lettering. The bag is fitted with a single black leather arched handle and rests atop a smooth sand dune surface. The background is a clean, neutral gradient with soft, diffuse lighting highlighting the textures of the woven fabric and leather. Harley Weir photographed the campaign under the creative direction of Maximilian Davis and Ferdinando Verderi, with styling by Lotta Volkova.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Bags & Accessories

Color

Beige (60%)
Jet Black (40%)

Background

Sand Dunes

Context

Advertising Campaign