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  • ·Ferragamo Pre-Fall 2024 campaign editorial by Harley Weir
BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
A Black woman reclining on sand dunes wearing a glossy navy leather top next to a large canvas tote bag with blue branding.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

black woman recliningblack womanwoman recliningglossy navy leather topnavy leather topleather topcanvas tote bagtote bagbranded tote bag

Description

This Pre-Fall 2024 ad campaign image for Ferragamo was photographed by Harley Weir with creative direction by Maximilian Davis and Ferdinando Verderi, and styling by Lotta Volkova. The shot features model Awar Odhiang reclining on sandy terrain against a textured background. She wears a glossy navy blue leather top with a gold chain necklace. In the foreground, a large canvas tote bag featuring blue Ferragamo branding rests prominently. The composition utilizes natural lighting to highlight the rich fabric textures and sharp contours of the subject.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Navy (60%)
Beige (40%)

Background

Sand Dunes

Context

Advertising Campaign