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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Model wearing white loafers and a striped dress rests against a large textured rock holding a black fringed handbag.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

woman posing on rockwoman posingwomanblack fringed handbagblack handbagfringed handbaghandbagstriped dressdresswhite loaferswhite shoesloafers

Description

Photographed by Harley Weir for the Ferragamo Pre-Fall 2024 ad campaign, this image features a model posing dynamically against a light-coloured textured rock formation. The model wears a distinctive black and white striped dress paired with white mules and holds a large black woven handbag adorned with heavy black fringe detailing. The composition balances sculptural environmental elements with precise fashion styling by Lotta Volkova, under the creative direction of Maximilian Davis and Ferdinando Verderi. Soft, focused lighting enhances the texture of the fabrics and the organic background surfaces.

Style

Editorial, Vertical, Clean, Minimalist

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (30%)
Beige (20%)

Background

Sand Dunes

Context

Advertising Campaign