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  • ·Ferragamo Pre-Fall 2024 campaign portrait by Harley Weir
BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
A man in a grey suit and black loafers reclining on a textured light sand dune backdrop for Ferragamo Pre-Fall 2024.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

man in grey suitgrey suitman recliningblack leather loafersblack loaferspatterned shirt

Description

This portrait from the Ferragamo Pre-Fall 2024 ad campaign features a male model reclining across a pale, textured sand dune backdrop. He wears a tailored grey suit over a patterned shirt and black leather loafers. Shot by photographer Harley Weir with creative direction by Ferdinando Verderi and styling by Lotta Volkova, the composition highlights clean lines and sculpted natural textures under soft illumination.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Charcoal (50%)
Jet Black (30%)
Pure White (20%)

Background

Sand Dunes

Context

Advertising Campaign