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  • ·Ferragamo Pre-Fall 2024 Ad Campaign Editorial Portrait
BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Model in blue and white printed dress reclining on a giant stone head sculpture holding a beige handbag

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

woman reclining on stone headwoman on stone headwoman recliningstone head sculpturestone headblue and white dressprinted dressblue dresswhite dressbeige tote bagtote bagtan flats

Description

A striking fashion editorial image captured for the Ferragamo Pre-Fall 2024 ad campaign, photographed by Harley Weir. A model with long dark hair reclines gracefully across a large, weathered stone head sculpture resting on a sandy ground. She wears a flowing white and blue graphic-print dress, accessorized with tan pointed-toe flats and a distinctive structured beige tote bag with prominent black lettering. The lighting creates subtle, soft shadows, highlighting the sculptural textures of the stone prop and the smooth fabrics of the wardrobe. The composition balances classical sculptural elements with modern luxury fashion storytelling.

Style

Editorial, Vertical, Polished, Minimalist

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Pure White (50%)
Sky Blue (30%)
Beige (20%)

Background

Sand Dunes

Context

Advertising Campaign