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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Bright blue embossed leather mules with kitten heels placed on fine sand for Ferragamo Pre-Fall 2024 campaign.

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

blue leather mulesblue mulesleather mulesblue shoeskitten heelsmetallic buckle

Description

This image from the Ferragamo Pre-Fall 2024 ad campaign features a pair of bright blue embossed leather mules resting on a textured expanse of fine sand. The footwear showcases a glossy crocodile-embossed finish with a metallic buckle detail across the front and a slender kitten heel. Photographed from above with soft natural lighting, the composition highlights the contrast between the vibrant footwear and the neutral sandy background. The campaign was created under the direction of Maximilian Davis and Ferdinando Verderi, with photography by Harley Weir and styling by Lotta Volkova.

Style

Editorial, Vertical, Warm, Clean

Techniques

Macro, Natural light

Industries

Footwear

Color

Cobalt (100%)

Background

Sand Dunes

Context

Advertising Campaign