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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Brown leather handbag with braided top handle resting on a textured soft white background for Ferragamo Pre-Fall 2024 campaign

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

brown leather handbagbrown handbagleather handbaghandbagbraided handle handbagbraided handle

Description

This image from the Ferragamo Pre-Fall 2024 ad campaign features a structured brown leather handbag resting centrally on a soft, textured white surface. The handbag showcases a distinctive braided top handle, polished metallic hardware closures, and a matching attached charm. Photographed by Harley Weir with art direction by Ferdinando Verderi and styling by Lotta Volkova, the composition focuses purely on the accessory. The minimalist backdrop emphasizes the craftsmanship and rich caramel tones of the leather.

Style

Vertical, Commercial, Clean, Tactile

Techniques

Natural light

Industries

Bags & Accessories

Color

Caramel (100%)

Background

Textured Backdrop

Context

Advertising Campaign