Ferragamo Pre-Fall 2024 Ad Campaign 2024

Description

This image from the Ferragamo Pre-Fall 2024 ad campaign features a model lying across a massive sculpted stone head resting in a desert-like sandy landscape. The model wears a white dress with bold blue abstract prints and tan flat shoes with hardware accents. Shot by photographer Harley Weir with creative direction by Ferdinando Verderi and styling by Lotta Volkova, the high-contrast lighting accentuates the sculptural forms and textures of both the clothing and the carved stone. The composition uses a striking vertical framing to capture the dramatic pose against the pale, neutral ground.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Sand Dunes

Context

Advertising Campaign