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  • ·Ferragamo Pre-Fall 2024 Ad Campaign Editorial
Model lying on a giant stone head sculpture wearing a white and blue printed dress and tan flats on a sandy terrain.

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This image from the Ferragamo Pre-Fall 2024 ad campaign features a model lying across a massive sculpted stone head resting in a desert-like sandy landscape. The model wears a white dress with bold blue abstract prints and tan flat shoes with hardware accents. Shot by photographer Harley Weir with creative direction by Ferdinando Verderi and styling by Lotta Volkova, the high-contrast lighting accentuates the sculptural forms and textures of both the clothing and the carved stone. The composition uses a striking vertical framing to capture the dramatic pose against the pale, neutral ground.