Ferragamo

Nov 2025

The Ferragamo Holiday 2025 campaign, directed by Maximilian Davis, explores a polished narrative of luxury and heritage within the intimate confines of an alpine chalet. The visual language leans into a warm, tactile aesthetic, balancing the crispness of mountain landscapes seen through interior window frames with the rich, grounded textures of wood, deep red velvet, and fur. Across the campaign, accessories are treated as focal points, with a focus on metallic finishes and structured leather goods. Still life arrangements utilise macro photography and natural light to accentuate the lustre of pearls and the fine grain of leather accessories. The campaign also incorporates a cinematic short film that shifts between high-definition interior shots and nostalgic, lo-fi VHS-style sequences, lending the series a distinct, reflective quality.

Vertical, Commercial, Warm

Advertising Campaign