Ferragamo: Holiday 2025 Ad Campaign

Nov 2025

The Ferragamo Holiday 2025 campaign, directed by Maximilian Davis, explores a sophisticated intersection of luxury fashion and alpine nostalgia. The visual narrative channels a warm, intimate aesthetic, set against the backdrop of a wood-paneled interior that contrasts with the stark, snowy mountain landscapes visible through architectural window frames. Technically, the campaign employs a mix of clean product still lifes—utilizing macro photography to emphasize the tactile grain of leather, velvet, and pearls—and cinematic video elements. The moving image work leans into a nostalgic 1990s visual language, incorporating VHS-style tracking and lo-fi textures to evoke a sense of home-video warmth. Throughout the execution, Davis balances polished accessory styling with an earthy, rich color palette of deep red, wood tones, and metallic accents.

Vertical, Commercial, Warm

Advertising Campaign