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  • ·Ferragamo Pre-Fall 2024 Ad Campaign Editorial Portrait
BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Model wearing dark sunglasses and blue patterned swimwear leaning against a large stone sculpture on sand

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

black woman in blue swimsuitblack womanblue swimsuitsunglassesgold necklaceheeled mules

Description

This portrait from the Ferragamo Pre-Fall 2024 ad campaign features a black model seated on sand against a large sculptural stone backdrop. The model wears dark sunglasses, a gold chain necklace, a blue and white patterned one-piece swimsuit, and a matching hooded towel wrap draped over the shoulders. He is styled with heeled mules featuring printed branding. The composition employs soft studio lighting that casts gentle shadows across the sandy floor, highlighting the rich textures of the carved stone and fabric elements.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Royal Blue (50%)
Pure White (50%)

Background

Sand Dunes

Context

Advertising Campaign