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BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Man wearing white button-down pajama-style shirt and matching pants with black sunglasses holding a canvas tote bag

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

man in white shirtman wearing white shirtwhite shirtman in sunglassessunglasseswhite trouserspajama style shirtcanvas tote bagtote bagferragamo bag

Description

This portrait from the Ferragamo Pre-Fall 2024 ad campaign features model Luca Lemaire photographed by Harley Weir with creative direction by Ferdinando Verderi and Maximilian Davis, styled by Lotta Volkova. The subject wears a white button-down pajama-style top with black piping and matching white trousers, paired with dark sunglasses and a canvas tote bag bearing bold typography. He reclines against an organic sculptural backdrop with textured, neutral contours. The lighting is bright and clean, accentuating the crisp lines of the garments and the sculptural environment.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Pure White (70%)
Jet Black (20%)
Beige (10%)

Background

Solid Colour

Context

Advertising Campaign