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  • ·Ferragamo Pre-Fall 2024 Campaign Editorial Image
BrandFerragamo
ProjectPre-Fall 2024 Ad Campaign
Model in cream jacket and skirt holding brown leather handbag against light textured background for Ferragamo

Ferragamo Pre-Fall 2024 Ad Campaign 2024

Associated creatives

Maximilian Davis
Maximilian DavisFerragamo Creative Director
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Harley Weir
Harley WeirPhotographer
Awar Odhiang
Awar OdhiangModels
Aymeline Valade
Aymeline ValadeModels
and Luca Lemaire
and Luca LemaireModels
Lotta Volkova
Lotta VolkovaStylist

Tags

black woman recliningblack womanwoman recliningcream jacket and skirtcream jacketcream skirtbrown leather handbagbrown handbagleather handbag

Description

This vertical editorial image from the Ferragamo Pre-Fall 2024 ad campaign features model Awar Odhiang reclining against a sculptural, textured pale sand background. Photographed by Harley Weir and styled by Lotta Volkova, the subject wears a cream high-collar jacket and matching skirt, accented by dark sunglasses, black loafers, and a structured brown leather handbag held in her right hand. The lighting is soft and directional, highlighting the smooth textures of the garments and the organic curves of the surrounding terrain.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Cream (50%)
Caramel (30%)
Jet Black (20%)

Background

Sand Dunes

Context

Advertising Campaign