Logo
  • Home
  • ·Media
  • ·Zara Origins Campaign with Yellow Cable-Knit Sweater
BrandZara
ProjectZARA ORIGINS CAMPAIGN
A man in a yellow cable-knit sweater, white shirt, and cream trousers holding a tan suede bag against a rusted metal wall.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

cheikh amar diawblack man in yellow sweaterblack manman in yellow sweateryellow cable knit sweateryellow cable knitcable knit sweateryellow sweatertan suede bagsuede bagwhite collared shirtwhite trouserscream trousers

Description

Model Cheikh Amar Diaw stands outdoors in front of a weathered, rusted metal retaining wall set against a pebble ground for the Zara Origins campaign. He wears a textured mustard-yellow cable-knit sweater layered over an untucked off-white collared shirt and tailored cream trousers. Tucked under his left arm is a soft, structured tan suede bag. The composition is framed in a vertical portrait shot in diffused natural daylight, styled by Joe McKenna and photographed by Laurence Ellis.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

High Street Fashion

Color

Mustard (50%)
Off-White (30%)
Camel (20%)

Background

Metal Texture

Context

Advertising Campaign