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A man in a yellow cable-knit sweater, white shirt, and cream trousers holding a tan suede bag against a rusted metal wall.

Zara ZARA ORIGINS CAMPAIGN 2026

About

Model Cheikh Amar Diaw stands outdoors in front of a weathered, rusted metal retaining wall set against a pebble ground for the Zara Origins campaign. He wears a textured mustard-yellow cable-knit sweater layered over an untucked off-white collared shirt and tailored cream trousers. Tucked under his left arm is a soft, structured tan suede bag. The composition is framed in a vertical portrait shot in diffused natural daylight, styled by Joe McKenna and photographed by Laurence Ellis.

Brand

Zara

Project

Zara ZARA ORIGINS CAMPAIGN 2026

Keywords

cheikh amar diawblack man in yellow sweaterblack manman in yellow sweateryellow cable knit sweateryellow cable knitcable knit sweateryellow sweatertan suede bagsuede bagwhite collared shirtwhite trouserscream trousers

Credits

Laurence Ellis
Photographer
Joe McKenna
Fashion Editor/Stylist
Jody Taylor
Hair Stylist
Samuel Pidgen
Set Designer
Braien Vaiksaar
Model

Styles

VerticalCommercialWarmEarthy

Techniques

Natural light

Industries

High Street Fashion

Background

Metal Texture

Context

Advertising Campaign