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BrandZara
ProjectZARA ORIGINS CAMPAIGN
Model Braien Vaiksaar standing against a rugged stone rock face wearing a pale yellow bomber jacket and white trousers.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

man in yellow jacketyellow jacketbomber jacketpale yellow bomber jacketwhite trousersplaid shirt

Description

Model Braien Vaiksaar poses against an earthy, textured limestone rock wall for the Zara Origins campaign. He wears a light yellow bomber jacket over a neutral plaid button-down shirt paired with off-white trousers. The image features soft natural daylight and warm earth tones captured by photographer Laurence Ellis with styling by Joe McKenna.

Style

Vertical, Commercial, Warm, Earthy

Techniques

Natural light

Industries

Menswear

Color

Butter (50%)
Off-White (40%)

Background

Stone Texture

Context

Advertising Campaign