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Model Braien Vaiksaar wearing an unbuttoned blue shirt, white t-shirt, and denim jeans on a rocky coastline for Zara Origins.

Zara ZARA ORIGINS CAMPAIGN 2026

About

Model Braien Vaiksaar stands on an exposed rocky shoreline under bright natural daylight for the Zara Origins campaign. He wears an open petrol blue button-down shirt over a white crewneck t-shirt, paired with light-wash blue denim trousers and a black belt. The backdrop features a rugged tidal flat with the open ocean and clear sky extending across the horizon. Laurence Ellis directs the photography with styling by Joe McKenna.

Brand

Zara

Project

Zara ZARA ORIGINS CAMPAIGN 2026

Keywords

braien vaiksaarman standing on rocky coastman in blue shirtyoung white manpetrol blue button down shirtblue shirtlight wash denim jeansdenim jeanslight wash jeans

Credits

Laurence Ellis
Photographer
Joe McKenna
Fashion Editor/Stylist
Jody Taylor
Hair Stylist
Samuel Pidgen
Set Designer
Braien Vaiksaar
Model

Styles

VerticalCommercialWarmClean

Techniques

Natural light

Industries

High Street Fashion

Background

Rocky Coast

Context

Advertising Campaign