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BrandZara
ProjectZARA ORIGINS CAMPAIGN
Model Braien Vaiksaar wearing an unbuttoned blue shirt, white t-shirt, and denim jeans on a rocky coastline for Zara Origins.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

braien vaiksaarman standing on rocky coastman in blue shirtyoung white manpetrol blue button down shirtblue shirtlight wash denim jeansdenim jeanslight wash jeans

Description

Model Braien Vaiksaar stands on an exposed rocky shoreline under bright natural daylight for the Zara Origins campaign. He wears an open petrol blue button-down shirt over a white crewneck t-shirt, paired with light-wash blue denim trousers and a black belt. The backdrop features a rugged tidal flat with the open ocean and clear sky extending across the horizon. Laurence Ellis directs the photography with styling by Joe McKenna.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Petrol Blue (40%)
Denim (30%)
Pure White (20%)

Background

Rocky Coast

Context

Advertising Campaign