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BrandZara
ProjectZARA ORIGINS CAMPAIGN
Model Braien Vaiksaar wearing a dark blazer, gingham shirt, and light wash denim jeans standing on a rocky shoreline.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

braien vaiksaarmale modelman in blazerdark blazerblack blazergingham shirtplaid shirtlight wash jeansdenim jeanswhite sneakers

Description

Braien Vaiksaar poses on a rocky coastal shore for the Zara Origins campaign, shot by photographer Laurence Ellis and styled by Joe McKenna. He wears a tailored dark blazer over a gingham button-down shirt paired with light wash denim and white sneakers. The full-length shot is captured in direct natural daylight under a pale sky.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Off-Black (40%)
Denim (30%)

Background

Rocky Coast

Context

Advertising Campaign