BrandZara
ProjectZARA ORIGINS CAMPAIGN

Zara ZARA ORIGINS CAMPAIGN 2026
Associated creatives
Tags
Description
Model Cheikh Amar Diaw poses along a rugged, sunlit rocky coastline for the Zara Origins campaign, photographed by Laurence Ellis with styling by Joe McKenna. He wears a relaxed light blue and white vertically striped button-down shirt paired with coordinating straight-leg trousers, layered over a white tank top and anchored with minimal white footwear. The shot is captured in full-length vertical framing under bright natural sunlight with the calm sea in the distance.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Sky Blue (70%)
Pure White (20%)
Background
Rocky Coast
Context
Advertising Campaign
