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BrandZara
ProjectZARA ORIGINS CAMPAIGN
Male model wearing a blue denim shirt and light wash jeans standing on a rocky shore overlooking the ocean.

Zara ZARA ORIGINS CAMPAIGN 2026

Associated creatives

Laurence Ellis
Laurence EllisPhotographer
Joe McKenna
Joe McKennaFashion Editor/Stylist
Jody Taylor
Jody TaylorHair Stylist
Samuel Pidgen
Samuel PidgenSet Designer
Braien Vaiksaar
Braien VaiksaarModel
Cheikh Amar Diaw
Cheikh Amar DiawModel

Tags

man in blue denim shirtblue denim shirtdenim shirtlight wash jeanslight wash denimfaded blue jeansstraight leg jeanswhite crewneck t shirtwhite t shirtblack leather loafersblack loafersblack leather beltblack belt

Description

A full-length fashion portrait from the Zara Origins campaign photographed by Laurence Ellis and styled by Joe McKenna. Model Braien Vaiksaar poses outdoors on a sunlit, rocky coastline against a calm ocean and open sky. He is styled in an open-collar blue denim button-down shirt layered over a white crewneck undershirt, tucked into straight-leg faded blue denim trousers secured by a black belt, and finished with black leather loafers.

Style

Vertical, Commercial

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (40%)

Background

Rocky Coast

Context

Advertising Campaign